Our objective is to grow with the company that grows. In order to achieve this objective, we adapt quite actively to the changes in technology, market, and customer, then lead the changes so as to offer in advance the new values that the customers will require. As a means to accomplish, we will take the lead in the telecommunications market by leading the technologies in the wireline and wireless integration and the voice and data integration, then extend such a lead to encompass the convergence market of TV broadcasting and telecommunications thereby secure the dband access market ahead of competitors. Upon achieving this objective, we will find ourselves to have become a real professional enviable by everybody as well as finding our company to have grown up to the satisfaction of our staffs, customers and shareholders, thus making a great contribution to personnel and our society.

Time to Market / World-level R & D
We are launching new products reflection on market changes and consumer needs faster than anyone by leading changes by predicting a variety of changes for the management environment and leading the changes coping with them.

Price competitiveness
We are maximizing the commercialization of R&D with accurate forecasting capabilities for the evolution and application of communication technology, and cost competitiveness through continuous process innovation activities.